Vallformosa

With over 150 years of history, Vallformosa is a company with a renewed and groundbreaking character, possessing the vitality to conquer the international market. Tradition, innovation, sustainability, and differentiation coexist in all aspects of their wines and sparkling wines.

The company's values focus on capturing and generating new knowledge (ideas, initiatives, improvement proposals, and innovation), and its team works to transform them into new processes, different organizational models, innovative products, and services that can become new business models.

Currently, Vallformosa has a presence in more than 50 markets and is the 4th largest producer of cava worldwide, manufacturing over 14 million bottles annually.

Vallformosa is committed to sustainability, showing a marked respect for processes and care in the production of its products. Their goal is to achieve the best quality while minimizing environmental impact, and they have faced this challenge with various actions, such as reducing water consumption in the production of their cavas and sparkling wines by 40%

Joining the Vallformosa project has been a natural step for us. The respect and admiration for the leadership of Josep Graells March and the magnificent team that forms the basis of a disruptive model drive us to want to participate and experience firsthand this transformation of the sector.

As partners, we bring the principles upon which we founded Free Falling: Better | Digital | Global, thus contributing to the digital transformation and internationalization of the company. A company with over 150 years of history that has shaped itself as a start-up to write its own future. An exciting challenge.