Vallformosa, wine and cava for celebrating life
A company with more than 150 years of history, a reinvigorated and mold-breaking character, and the vitality to conquer the international market. It’s still and sparkling wines are a harmonious blend of tradition, innovation, sustainability, and differentiation, in all their aspects.
Its values center on capturing and generating new knowledge (ideas, initiatives, improvement and innovation proposals) and its team works to turn these into new processes, different organizational models, novel products and services which may become new business models.
Today, it is present in more than 50 markets and is the world’s 4th-biggest producer of cava, manufacturing over 14 million bottles per year.
Vallformosa is a company committed to sustainability, with a marked respect for processes and care in creating its products. Its maxim is to get the best quality while minimizing the environmental impact, and it has successfully addressed this through various actions, such as reducing water consumption (by 40%) in making its cavas and sparkling wines.
Free Falling becomes a shareholder of Vallformosa
Joining the Vallformosa project has been a natural step for us, and our respect and admiration for the leadership of Josep Graells March and the magnificent team which are at the root of a disruptive model, make us want to be part of it and experience this transformation of the sector at first hand.
As partners, we bring the principles with which we founded Free Falling: Better | Digital | Global, so we can contribute to the company’s digital transformation and internationalisation. A company with over 150 years’ history which has been remodelled as a start-up to write its own future. An exciting challenge.