Nutriexperts bursts into the pharmacy channel with Nutralie
Nutralie, the line of natural nutritional supplements from Nutriexperts, continues its national expansion, following its entry into the pharmacy channel during the final quarter of 2021.
This is the introduction of a highly strategic business segment for the company in the category of consumer health or over-the-counter products, which will entail a rise in business and whose objective is to make its best sellers available at the physical point of sale, giving priority to the major pharmacies throughout the country.
Following its introduction onto the national market in 2018, with the simultaneous launch of a wide range of products on several markets (Spain, France, Italy and Germany) through the online channel, efforts are focussing now on making the best-selling references to date available on the pharmacy channel.
Currently, 30% of the business of Spanish pharmacies involves products of this category, according to the Spanish Pharmaceutical Trends Report published by the American consultancy IQVIA, a point which augurs highly favorable growth perspectives for the business: the brand has an ever increasing number of repeat customers who trust the quality of the complements and complexity of the formulas.
The products of Nutralie have successfully positioned the brand as the leader in the digital channel following three years of growth and more than 27 references in their catalog.
Nutralie will be present at Infarma 2022
To enhance its visibility and bring the brand and its products to professionals, Nutriexperts will be present for the first time at Infarma 2022, the annual meeting where the most prestigious brands and voices of the pharmaceutical sector come together. The Infarma fair resumes its programme of in-person projects and activities following the pandemic, and will house an attractive stand of 35 m2 with the slogan “Start from the inside”, which will be the display window for the Nutralie product line.